London performance marketing & design agency

Marketing in the right direction.

Pointing Forward Marketing, a London agency, is founded by William Pointing. He spent over a decade managing marketing for regulated financial services brands. Joining Pointing is Ludo Quaranta, who has dedicated the same time to crafting brand identities for organisations striving to bridge the gap between their actions and perceptions. Together they deliver rigorous performance campaigns, brand design and website development without the burden of corporate overhead.

See the work Get in touch

Marketing built for

Direct

No account layer, no jargon: you work with the people actually doing the work.

Accountable

Every campaign reports back to leads, activation or revenue, not vanity metrics.

Senior, not junior

Built on in-house leadership experience, not a template agency playbook.

Built to last

Sites and brand assets handed over in a state your team can actually run.

The founders' story

A decade in-house, now working for you.

William & Ludo spent over a decade leading marketing inside some of the UK's best-known regulated brands, including insurance, investment platforms, Commodities and consumer credit, before setting up Pointing Forward Marketing to bring that same rigour to businesses who don't have an in-house team.

That means campaigns built around what a board actually wants to see: leads, activation, revenue, not vanity metrics. And it means design and web work that's built to be measured, not just admired.

What we do

Three disciplines, one accountable team.

Performance marketing

Google Ads campaigns, lead generation through comparison sites & bloggers, and growing your firm's positioning on Google, all built to be measured against pipeline, not clicks.

Google Ads & paid search
Lead generation through comparison sites & bloggers
Growing your firm's positioning on Google
Reporting tied to leads and revenue

Graphic design

Brand identity work that scales from a logo to a brochure to a full web presence, consistent wherever it's seen.

Logos & branding
Brochures and Annual Reports
Web & landing page design
Creative campaigns

Web build

WordPress builds that a marketing team can actually run: fast, editable, and set up to support the campaigns above.

WordPress design & build
Site migrations & rebuilds
Built so Google can find you from day one
Ongoing site management

Investment

Straightforward pricing, no surprises.

Logo design / refresh

From £1,000

Brand refresh

From £2,000

Google Ads set-up

From £7503 adverts and tracking set up

Lead generation 12 month plan

From £1,000Actionable media plan for a range of budgets

New website: design & build on WordPress

From £1,000Onwards, scoped to your project

Social media 12 month plan

From £750Action plan across LinkedIn to promote your business, including a competitor review

Every project is scoped to fit, so please book a free 30 minute consultation to get an accurate quote. Get in touch →

Selected work

Real budgets, real markets, real results.

Biachem

UK chemical distributor

Freelance · web, design & ads

Owned the end-to-end delivery of Biachem's new global website, briefing and directing developers and designers for the CEO and board, then launched the Google Ads campaigns and SEO programme to put it to work.

+20%sales leads from Google Ads

+40%web traffic from SEO & content

Bestinvest

Retail investment platform, Evelyn Partners

In-house · growth & proposition

Led growth and proposition strategy across ISAs, SIPPs and managed portfolios for a £3bn+ platform, and built partnership marketing with Vanguard, HSBC and Artemis, all within FCA financial promotion rules.

£3bn+platform AUM marketed

3major asset-manager partnerships

Liberty Specialty Markets

Commercial & specialty insurance, Liberty Mutual

In-house · digital marketing lead

Ran broker-facing marketing across Europe, covering thought leadership, website and social content, while coaching a small team spanning Europe and APAC and improving board-level reporting.

+30%digital engagement

EU/APACteam & markets led

Fluid balance transfer credit card website

fluid.co.uk

Balance transfer credit card, NewDay

In-house · partnerships & acquisition

Owned P&L and acquisition strategy for the Fluid card, negotiating exclusive partner marketing with ClearScore and Experian and rebuilding the on-site balance-transfer journey.

+10%acquisition record broken

+15%card activation rate

Biachem: brand and print

UK chemical distributor

Design by Ludo · brand identity

Replaced a dated, text-only website and print pack with a cohesive identity system, including a refreshed hexagon mark, trifold brochures and warehouse & supplier location maps that match the new site.

3NTT Group

International defence & security

Design by Ludo · brand identity

Full brand identity refresh for an international defence and security company: logo restyling, visual identity and website, delivered 2021–2024.

View the case study →

Who's behind it

A small agency, not a solo act.

William Pointing

Co-Founder & Performance Marketing

Over a decade leading marketing inside regulated financial services brands. Runs strategy, Google Ads and lead-gen partnerships for every Pointing Forward client.

“Outside of work, I run a money-saving blog, GreatDealsMadeEasy.com, and enjoy writing about marketing trends and human behaviour.”

Google Ads Strategy Comparison sites & bloggers Campaign management

greatdealsmadeeasy.com →

Ludovica “Ludo” Quaranta

Co-Founder, Brand & Design Partner

Started her career in Milan before moving to London, where she's spent close to a decade building brand identity, including logos, brochures and visual systems, for organisations that need to close the gap between what they do and how they're perceived.

“Alongside client work, I co-founded Eco Around, helped build Engineering Minds, and facilitate environmental workshops including Climate Fresk and Plastic Collage.”

Brand identity Logo design Print

designedbyludo.com →

Rahib

Web Developer

Builds and maintains the WordPress sites behind every campaign: fast, editable themes that a marketing team can update without calling a developer every time.

WordPress Site builds Maintenance

The wider network

Freelance Partners

Beyond the core team, we work with a trusted bench of freelance project managers, photographers and marketing strategists, brought in project by project so every client gets the right specialist, without carrying agency overhead.

Project management Photography Strategy

Word of mouth

What clients say.

“

William rebuilt our website from the ground up and had the new Google Ads campaigns live within weeks. Leads went up within the first month and haven't dropped off since.

“

Ludo and I have been working together for 5 years now, and she has helped me transform Monty as an organisation. She initially refreshed my brand to give it more impact for my target audience and made it look more modern and relevant. She created a fantastic, usable and visually appealing website that has really helped push my business forward.

“

Super easy to work with. Rahib's biggest strengths are his knowledge of the technology, being self-driven, and his willingness to communicate about the pros and cons of any change/project.

Testimonials shown here are placeholder text pending sign-off from named clients; swap in direct quotes before this page goes live.

Ready when you are

Let's point your marketing forward.

Whether it's a Google Ads account that needs rescuing, a brand that needs a proper identity, or a WordPress site that needs building, get in touch and let's talk about it.

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